Labella Strings Site


LaBella Strings is one of the oldest family-run guitar string companies in the world. With a product range in the hundreds, we had to come up with a solution to not only provide a usable UI map flow for customers, but also create a CMS that works within the boundaries of the LaBella’s in-house digital and production teams.

Within the backend of the new custom WordPress theme, we built a one-off plugin to handle daily API integration from their 3rd party wholesale delivery partner, Shopatron.  Once pushed, the information is converted automatically into assets that WooCommerce recognizes and supports while sync’ing with both systems to insure proper product inventory and associated information. All the product info, specs, and inventory are handled within the Shopatron system while delivering a custom front-end to the customer.

With the company already using a leading SaaS platform for distributed order management, the challenge was taking that system to a more customer facing online experience more in line with newly branded designs by our partners at Killdisco Design in Los Angeles.

The result is a flawless example of how we can create custom solutions for your business so your website works for you… not the other way around.

Now La Bella can have a seamless integration of their ever-changing stock quantities of their extensive portfolio of products, wrapped in an easy to use platform.